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Zurova is an exclusive forum of visionary fashion boutiques offering an ennobled shopping experience to fashion-forward consumers.

Our story

We believe in real, we believe in authentic, and we believe in organic.

The idea of Zurova was borne out in search for fashion that would ensure exclusivity, quality and innovation without the big price tag. We believe that good design should be accessible to all even from the most unlikely corners of the world.

Zurova features sophisticated fashion that is approachable and real, and far from airbrushed. We are the fashion pulse for today’s unstoppable, opinionated and cool individuals. May it be picking mod fashion trends or challenging conventions, we are fashionably contemporary at every turn.

Deliberately eschewing big brands in favor of something more intuitive and authentic, we focus on emerging talent and niche independent labels, chosen for their unique style, vision and diversity.

At Zurova, we appreciate good aesthetics and authentic designs as much as any fashion lover worth their salt, therefore all of the pieces are carefully handpicked and customized by our team.

Meet Our Founder

Our founder, Ishita Sanghal Gupta is a people’s person through and through. Her independent streak and determinant attitude is the building block for the foundation of Zurova as a fashion portal.

Ishita was always fascinated with the fashion industry since her schooling years but opened doors to the idea of Zurova after enhancing her initial years of experience through various streams of work. She was finally able to conceptualize her idea of Zurova, after taking a detour through her family business.

In a sphere of work where the most common letdown for clients seems to be their perception of products versus the real deal, Ishita seeks to provide fashion lovers exactly their demand with no corners cut. Success for her is inspiring people to not fear experiments and conquer fashion head on.